I don’t have a business plan (GASP!). I don’t have a mission statement either. A few weeks ago, a friend of mine strongly advised me to write a business plan and to come up with a mission statement, explaining how a mission statement is so beneficial to doing business and growing your business.
How’s this for a mission statement?
The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.
